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Re: The first signs of the death of final cut pro 7.... :(

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Marvin HoldmanRe: The first signs of the death of final cut pro 7.... :(
by on Sep 26, 2011 at 5:50:37 pm

At this point, the main reason that FCPX might be a contender a year from now all comes down to it's tight integration with OS and hardware. I wonder though, if this integration is going to be maintained as more and more third party vendors throw in their apps to restore functionality. This seems to be the implication from Apple regarding restoring functionality, "Third Party Vendors will bring it".

The problem I have with this is that at the same time, Apple also seems to be saying that they are committed to upping the frequency of their upgrades (both incremental and major). Given the problematic nature that already exist with application/third party upgrade schemes, it doesn't seem to be setting up to be a smooth road. Perhaps Apple has the foresight to realize that any upgrade they might initiate will only be as successful as their third party vendors ability to keep up. Especially with functionality features like say, broadcast monitors. Unfortunately, the limited release of API's and the somewhat incomplete XML release has done little to predict anything but bumps on the road ahead.

I'm sure Craig is right when he mentions Apple's primary goal is to sell hardware. It would appear they might be trading greed for functionality in this case though.

Marvin Holdman
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