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Re: My wish is

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Tom Wolsky
Re: My wish is
on May 20, 2011 at 8:21:52 pm

Those were different and desperate times, when Apple was fighting for survival. Jobs had come back from NeXT and Pixar and saw video as part of Apple's DNA, and it was going elsewhere. Serious compositing was on the PC. Avid was threatening to go PC only. Adobe took Premiere Pro to PC only. Apple saw high end production as a way to sell high margin desktop boxes, the same impetus that made it buy KeyGrip from Macromedia and turn it into Final Cut Pro.

Times have changed. Apple's new DNA is mobile devices.

All the best,

Tom

Class on Demand DVDs "Complete Training for FCP7," "Basic Training for FCS" and "Final Cut Express Made Easy"
Author: "Final Cut Pro 5 Editing Essentials" and "Final Cut Express 4 Editing Workshop"


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