APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: @Craig S.

COW Forums : Apple Final Cut Pro X Debates

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David Cherniack
Re: @Craig S.
on Sep 6, 2011 at 1:58:20 pm

[Craig Seeman] "Again my comments are guided by Apple being an extremely motivated company when it comes to making money."

True for all corporate entities, alas poor world.

The things is though, that software, especially extremely complicated software such as NLEs, is expensive to develop and the profit margin for Mac Pros, on which FCX may eventually run at the higher end of the market, is much smaller than for iPads. The whole tablet market is a new one and the prices and margins are high until they shrink from the pressure of cut rate competition. Apple can command a premium mark-up at present for iMacs and tablets because of its leading edge design and cultish fan base. Those things don't last forever (That Samsung is leap frogging them by a large amount in pads and phones can be attested to by Apple's patent suits trying to slow them down.)

So I think your optimism about the future of FCX is not necessarily justified by the pursuit of profits argument, unless its at the lower end of the market.


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