APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?

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Herb Sevush
Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?
on Jul 22, 2011 at 1:36:02 pm

Kim -

I need your advice. I've just signed a contract to cut a 26 episode cable show. It's all tapeless, multi-cam with tight deadlines. I need to add 3 new seats to handle the work. What should I do --

1) Use FCPX -- ooops, no multi-cam, can't handle it.
2) Get 3 new licenses of FCP7 -- ooops, Apple isn't selling any, my boss refuses to risk getting anything E-bay, and FCP7 doesn't handle AVC without time and disk consuming re-wrapping.
3) Use Adobe, handles AVC natively, handles multi-cam, is legally available now.

"if apple had introduced fcpx as imovie pro no one would have blinked and eye. we'd only be hearing praises form editors moving from imovie and none of this silly backlash would have happened"

The main problem isn't FCPX, the main problem is there isn't going to be a FCP8. Apple has done basically nothing in the last 2 updates except to add value by buying software, like Color, and adding it to the suite. Even if they called the new software Imovie Pro, FCP editors would still be howling and searching for new platforms, but in lesser numbers, because FCP7 is already a 3 year old program. The debacle of EOLing the software has just sped up the transformation.

Herb Sevush
Zebra Productions


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