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Re: Why the urgency to jump to Avid/Adobe RIGHT NOW? (kinda long)

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Walter Soyka
Re: Why the urgency to jump to Avid/Adobe RIGHT NOW? (kinda long)
on Jul 21, 2011 at 2:23:56 pm

Bill, check out this recent post on the After Effects forum about someone trying to explain that they delivered interlaced video [link] to the station's engineer. It will break your heart.

[Bill Davis] "Walk into your average sports bar. If your experience is anything like mine lately - you'll find a dozen various age and technology driven Plasma, LCD and even projector screens showing the same game - and they will display a range of color shadings that typically run from the woeful to the INSANE."

You know what's even worse than a sports bar? A big box electronics store. All the TVs will be set to "Demo" mode, with the saturation and brightness cranked up so damn high that the sets should come with protective eyewear.

It's not unlike overcompressed pop music on the radio. Who cares if it's right as long as it's loud?

[Bill Davis] "All we can do is keep trying to do our work well - but all the careful lighting, camera setting, and production values mean nothing if at the point of some DA, comb filter or software transcoding hash table strips out our careful work and displays a MESS to the public."

Yes, we must continue trying to do our work well, but let's take it a step further. We must reinforce to other professionals the importance of doing our work well -- not only to preserve the value we as an industry have to offer, but also in order to preserve the good old-fashioned notion of pride of workmanship.

There are three ways to do something: wrong, good enough, and right. I believe that "good enough" usually isn't, and I see the "good enough" bar being lowered every day. That's why we should all aim for right.

I will go down with this ship if I must.

I get the sense that you will, too. Hopefully most of our comrades here will be willing to join us.

Walter Soyka
Principal & Designer at Keen Live
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