APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?

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John Davidson
Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?
on Jul 21, 2011 at 4:41:14 am

I've directed all our people to stop focusing on FCPX at all. Any broadcast program that can't export OMF's natively in the year 2012 deserves no attention from us. Since it's missing so much, learning it in it's current form may be counter productive as we might be learning processes that will change when the program gets updated. I'd hate to have to unlearn something, our time is more valuable than that.

I spoke with the director of production at one of the big three last week. Two years ago they switched to FCP7 in all their suites after having been Avid for over a dozen years. I asked him what the network was going to do with X being what is was (incompatible with broadcast workflows, in particular), and he looked at me and said "nothing". Since we deliver FCP project files to them for spot finishing, we will do nothing as well.

If you think that means I'm not going to cheat on my beloved FCP7 with everything NLE wench in the broadcast tavern, think again.

John Davidson | President / Creative Director | Magic Feather Inc.

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