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Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?

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Michael Gissing
Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?
on Jul 21, 2011 at 12:47:08 am

With the sudden unannounced EOL of any system, there is an urgency to talk about alternatives. This is just business common sense. You seem to imply urgency is akin to panic. It isn't.

At my end of the business, I need to take locked off edits and then grade, online finish and sound post for broadcast mastering (still to tape - go figure). This is how I make a living and so it matters where the industry is going.


I chose FCP because that was what the majority of editors were using. Now the choice is to jump to AVID, CS5.5 or FCP X because there is no upgrade path with FCS3 and FCP X is the least compatible of the alternatives with FCS3. So we all have to make a commercial decision and in my case, the sooner editors sort out what is best, the sooner I can decide where my money needs to go.


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