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Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?

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Kevin Hedin
Re: Why the urgency to jump to Avid/Adobe RIGHT NOW?
on Jul 20, 2011 at 8:30:17 pm

For me, the term switch is a gradual thing. It starts today but takes time to transition. I can't stop editing in FCP7 today and begin editing on AVID/Adobe tomorrow. The learning process is about a year for me to be truly proficient. In a professional setting such as mine, I have to look at the companies that I rely on and find out where they are heading (which is why I visit NAB yearly). If I see a company that is not serving its customers well or is heading in the wrong direction or is not communicating its strategic plan, I have to assume that they are not going to be there for me when I need them. I can't afford to wait and see what apple is going to do. By then it will be too late. FCPX may rock the NLE world in a few years, but as a business person I need to be prepared with plan B, and starting the transition now is part of that plan.

Kevin Hedin
Digital One, Inc.
Anchorage, AK


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