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Re: What are we missing without NAB?

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Mark Smith
Re: What are we missing without NAB?
on May 3, 2020 at 10:58:54 am

We are in the after- time now vis a vis Covid which is having huge impact on the industry. I am in the NYC area and production is basically zero. While editors may be chopping up zoom and face time sessions for corporate clients or broadcasters, the location, studio end of originating content is over for the time being. Maybe Apple need to put out a laptop with a S35 size sensor and swappable lens mount and 16 stops of DR to make those zoom sessions look better? So while NAB is fundamentally a huge marketing event , right now the market that NAB sells into is stalled. Rental houses in NYC are closed for the duration. Some of the smaller or mid sized rental house have had fire sales and closed.
In the end the economics of our current situation will drive what NAB does., We might be in for a long haul here.


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