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Re: What are we missing without NAB?

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Bill Davis
Re: What are we missing without NAB?
on May 2, 2020 at 9:20:16 pm

I suspect that in "some" cases, manufacturers are holding onto at least some of the news they would have published at NAB — if it had taken place.

I've talked to industry sources who's told me that not only a TON of money goes into NAB demos, but part of what makes that a decent business decision is the fact that the global production industry will be specifically watching for news during NAB week.

Since there WAS no NAB week, rather than releasing product info into a "24/7 Covid News" environment, some are likely just sitting on stuff and continuing to refine it.

Maybe if we ever get back to some sort of normal, vis-a-vis large physical gathering type events, we'll see a giant spate of beautifully rev'd stuff.

That would be nice, huh?

Creator of XinTwo - http://www.xintwo.com
The shortest path to FCP X mastery.


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