APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: ProRes RAW Beta on the Windows

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Brad Hurley
Re: ProRes RAW Beta on the Windows
on Mar 31, 2020 at 7:45:37 pm

"Or BMD doesn't want to pay Apple any licensing rights since they have a competing solution."

I don't think Braw is really "competition" for Prores Raw, though. It's more of a threat to Apple: Because Final Cut can't work with Braw, BMD camera owners who might otherwise stick with Final Cut have to go to Resolve or another NLE to make proxies and some of them decide to stay there and defect from FCPX.

For BMD, having the ability to work with both Braw and Prores Raw would optimal, since it attracts more people to Resolve who might otherwise stay with Final Cut or one of the few other NLEs that can read and edit Prores Raw. For Apple, the benefits are less clear: they'd really only be retaining the relatively small but not insignificant number of FCPX users who use BMD cameras or who need to work with footage from BMD cameras. And a lot of those people still use FCPX for editing: they'll make proxies in Resolve, edit in FCPX, and go back to Resolve for color and possibly audio.


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