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Re: Looks like the FCP X forces converted another AVID editor. Wonder who gets the toaster prize?πŸ˜‰

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Bill Davis
Re: Looks like the FCP X forces converted another AVID editor. Wonder who gets the toaster prize?πŸ˜‰
on Aug 29, 2019 at 11:13:41 pm

[Shane Ross] "You might see some of the future right, but man, are you off the mark here.
"


Perhaps.

But I do a fair bit of work with professional media buyers.
If you listen to the big radio advertisers for those β€œpopulist” radio shows you’ll start to notice something.

Overall the advertisers fall on a VERY narrow spectrum.

It’s not generally the big companies looking to reach wide bands of the population and most CERTAINLY not those marketing to young buyers seeking to establish brand loyalty for the long run.

Those ad dollars look elsewhere.

Talk radio is also awash in β€œanxiety brands” like gold and silver investments, etc, etc. products that appeal to older, more conservative buyers.

Nothing wrong with that, but when those ears age out and die off - what will replace them?

Said another way, is ANYONE speaking to the under 60 set via radio these days? Where’s the new Prairie Home Companion for the hip? I know mandolin genius Chris Thile is trying to help NPR move forward in that space - but that’s Public Radio. And maybe Brandi Carlile and the Highwomen, can help - but that landscape is pretty sparse when it comes to mining dollars via JUST radio.

We’ll see.

Just a

Creator of XinTwo - http://www.xintwo.com
The shortest path to FCP X mastery.


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