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Re: Filmic Fest

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Bill Davis
Re: Filmic Fest
on Jul 28, 2019 at 6:32:48 pm

[Oliver Peters] "But typically Apple doesn't like to be part of something that's not dominated by Apple."

Its really just the use of the term "dominated." Which everyone understands is pretty perjorative.

The wider point, however, is definitely accurate.

We have to look no farther than the unpleasant and financially costly experience Apple just went through here in San Diego with Intel in court over the licensing of 5G modem technologies.

In the short run, Qualcomm apparently prevailed — setting with Apple licensing Qualcomm's existing 5G Modems for the next gen or two of iPhones.

But then a week later Apple buys Intels wireless modem teams and IP - and the industry has to accept that clearly part of Apple's strategy continues to be to OWN what makes iPhones, iPhones.

I suppose you could call that a desire to "dominate" - but you could also just call it a sensible vertical integration strategy, the type of which companies at this level pursue all the time.

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