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Re: Adobe pro video apps now support ProRes on Windows

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Craig Seeman
Re: Adobe pro video apps now support ProRes on Windows
on Dec 12, 2018 at 10:48:36 am

[David Cherniack] "Well BRAW is an acquisition codec like ProresRaw only tied (so far, and probably indefinitely) to BM cameras. Not being a delivery codec like Prores, I don't see how it might factor in A's decision to license Prores to Adobe.

Because, as you see here on this on other forums, there's a general residence to trust Apple's proprietary codecs. It may well factor into the business decision a camera manufacturer may make in their decisions to license codecs.
BRaw is being made freely available. ProRes Raw is not. Industry players (both manufacturers, developers, end users) may make decision on paying an "Apple Tax" (licensing) especially when there are alternatives.

We'll never know for sure but I can't help but think BRaw, announced shortly after Apple's ProRes Raw, the (short term) ATMOS deal along with implementation by DJI, may have resulted in Apple rethinking its approach to codec license if its goals standardization based on market share.

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