FORUMS: list search recent posts

News: Vitamin Merges with Lift Motion

COW Forums : NEWS: People in the News

Respond to this post   •   Return to posts index

Cow News Droid
News: Vitamin Merges with Lift Motion
on May 5, 2010 at 5:42:40 pm

Filmworkers affiliates join forces to offer a one-stop solution of content creation; Adds Silberman as East Coast Rep.

(Chicago, Illinois--May 5, 2010) Digital production studio Vitamin and motion graphics and animation specialist Lift Motion, both affiliates of the post house Filmworkers, have merged under the Vitamin banner.

Vitamin creative director Danny Delpurgatorio will head the combined company which will offer concept-through-delivery services for a broad range of media including commercials, broadcast promos and graphics, online content and music videos.

According to Delpurgatorio, synergies between the two companies’ talent and resources made a compelling case for a merger. He added that it will also make it easier for Vitamin to tap into the high end post services offered by Filmworkers. “We’re looking forward to greater collaborations with the visual effects team at Filmworkers,” Delpurgatorio says.

Vitamin’s status as a creative-driven production studio won’t change, Delpurgatorio asserts. “It gives us a tighter structure and a more streamlined workflow, and allows clients to get everything they need in one place. But we’re still the same company; our aesthetic hasn’t changed,” he notes. “This just opens the doors to bigger and better things.”

As part of the merger, Filmworkers producer Larissa Shames has joined Vitamin. Vitamin has also incorporated the best talent from Lift’s motion graphics design and animation team.

Additionally, the company has secured representation on the East Coast via Ilene Silberman, who also represents Filmworkers. Silberman will lead a new sales effort designed to capitalize on the strength and versatility of its creative team to attract more diverse and creatively challenging assignments. “Vitamin is well positioned to address the changing marketplace and its need to create advertising in new and unique ways,” Silberman says.

Vitamin has recently worked on commercials for Jeep, McDonald’s, Steelcase and Budweiser, as well as music videos for Alex Metric and Maroon 5. Lift’s recent credits include work for ABC, CBS, FOX, SPEED, Leo Burnett, DDB and Energy BBDO.

Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit


Posts Index 

Current Message Thread:
  • News: Vitamin Merges with Lift Motion by Cow News Droid on May 5, 2010 at 5:42:40 pm

© 2018 All Rights Reserved