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Re: What a Long, Strange Year It's Been!

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Bil Chase
Re: What a Long, Strange Year It's Been!
on Jun 15, 2012 at 10:19:44 pm

Final Cut was successful because there was an incredibly smart team of people that actually "GOT IT".

They had immense PASSION and actually cared about the product.
They listened to the users and welcomed input and feedback.
They were accessible.
They didn't bullshit us.

The question is: where'd they all go?

Things were SO MUCH BETTER when Paul Saccone and Bill Hudson were running the FINAL CUT show. Both these men were TRUE FINAL CUT GENIUSES, not only in a business sense for the killer marketing job they did, but also in an engineering sense as well.

Its RARE to find product managers who not only know how to effectively market their product, but also have real life, hands on, day to day, and in-depth actual experience with their product. The team THAT WAS; DID.

If Apple were smart, they'd go find them TODAY and beg them to fix the mess that is FCPX.


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