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Re: A technical editing critique of Letterman's "My Next Guest"

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Bill Davis
Re: A technical editing critique of Letterman's "My Next Guest"
on Apr 25, 2018 at 7:02:59 pm
Last Edited By Bill Davis on Apr 25, 2018 at 7:10:41 pm

[greg janza] "But TV being the tramp that it is, I'm sure a lot of programming today is consciously being made with the thought of how to attract those young eyeballs."

It strikes me a little bit like the "wide verses tall" thing.

Taken JUST in the context of content viewing - most all of us go for for wide every time. Even to the point of ridiculing people who shoot "vertical videos."

Yet I look at the splash page of Netflix today - and what do I see?

Poster frames set as BOTH vertical and horizontal. They want more options to attract eyeballs to the promoted content above - and then are happy to switch to a horizontal layout when the choice is made to dive deeper. Some of those will undoubtedly be the "smartphone" poster frames - others will be served to laptops and other wide screen modes.

I think there's a design aesthetic at work here that's increasingly common. Catch first - extrapolate later.

Interesting to think about.

Creator of XinTwo -
The shortest path to FCP X mastery.

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