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Re: Early Reaction to The Hobbit in 48 fps

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Mike MolendaRe: Early Reaction to The Hobbit in 48 fps
by on May 2, 2012 at 1:57:19 pm

[Jason Jenkins] "People don't want movies that look like cheap soap-operas. 48p is going to die along with the passing fancy of 3D. And no, Tim, I don't want your B&W TV w/ VHS deck. I do like HD. That is here to stay."

The "passing fancy" of 3D has been around for 5+ years now (way more if we're not talking strictly digital). Has there been a month in the last two years or so where you couldn't go to the local multiplex and see at least one movie in 3D, if you were so inclined?

I think The Hobbit is going to do for high-framerate cinematography what Avatar did for 3D. People don't want to pay for cheap soap operas, but they do want to pay for the best and newest if that's how it's sold to them. Look at the branding on the motion-compensating TVs out there: TruMotion, ClearScan, etc.

This is a world where people won't buy the widescreen DVD because it's "missing half the picture." People don't want to have to do their homework just to see a damned movie. Will every movie suddenly make the switch to 48fps digital? No. Will one of the screens at your local theater be showing a movie in SmoothD (or whatever they decide to brand it) every week? I'd say it's a safe bet.

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