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Re: Improving compression in HD commercials

COW Forums : Compression Techniques

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Rich Rubasch
Re: Improving compression in HD commercials
on Jan 23, 2010 at 2:50:41 am

I think it kind of works like the old AVID systems. When you imported a Quicktime movie even if it was in the AVID codec, it still created a new file with the AVID codec. I don't think you will EVER be able to just drop a raw file of any codec onto a broadcast server. It will always compress it to the specs of the server, similar to YouTube.

We sent a 25mbps H264 1080 Quicktime movie to our CBS local station and on air I thought it looked pretty darn good....most especially next to all the rest of the standard def local spots! Color matching was darn close to our online monitor and I have a CRT HD TV at home so it was a good test.

Can't believe they couldn't take an H264 but they could take a WMV!

Rich Rubasch
Tilt Media Inc.
Video Production and Post

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