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Re: Improving compression in HD commercials

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Chris Blair
Re: Improving compression in HD commercials
on Jan 20, 2010 at 4:01:21 pm


If they're like every other local station and cable company that we deal with, they're probably recompressing the file on their end. Like you, we've done test after test with local stations and cable outfits. We agree on a file type and settings. Said file looks beautiful here on our monitors, even after it's reimported and recompressed back into our edit system (VelocityQ or Blackmagic/Premiere CS3).

We see the spot air and it looks like dog poop. We call the offending station/cable company. Noboby knows nothing. We dig and dig and dig and FINALLY find someone who knows something, and sure enough the spot has been recompressed for their playback server (even though it was already compatible).

Call them and find out what they're doing to the spot. But good luck in getting them to take what you actually give them and air it "as is."

Chris Blair
Magnetic Image, Inc.
Evansville, IN

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