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Re: Why shoot 720?

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john sharaf
Re: Why shoot 720?
on Oct 31, 2011 at 9:32:14 pm


What you're missing is that the HDX900 is a 720 imager camera, and the "blowup" (really transcode) is done in the camera before the recorder which does in fact record at 1080 if you select.

In general it's a good policy to shoot 1080 (but not interlace) unless your client requests otherwise. I work a lot for ABC News which does request 720, but often at 29.97 which my usual cameras (PWD700/800's) do not accommodate. In this case I shoot 1080/29.97P and instruct them to transcode on playback or just mix the formats in the timeline.

I can't tell you though how many jobs and rentals I've lost because clients have asked for HDX900 to shoot 1080, while my Varicams (with the same imager as the HDX900 could do it just as well and could be transcoded in playback or mixed in the timeline, but they could not understand.


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