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Re: Creating a Video Team for a Social Media Platform

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Bill Davis
Re: Creating a Video Team for a Social Media Platform
on Oct 20, 2017 at 7:55:21 pm

You are about to run into the biggest conundrum in the production arts right now.

Most of what's "virally successful" on social media stems from content viewers come to see as "authentically valuable."

Funny, moving, informative, whatever. It has to be HONEST before it's anything else.

When you assemble a "team" to produce stuff like this - and worse, give that team an agenda to push. You are INSTANTLY veering towards being unauthentic.

People often don't respond well to that anymore unless you just toss a boatload of money into promo, just as you might with advertising any gizmo.

So do your best to keep it small. Keep it simple. And keep our messaging as authentic as you can.

If the product has REAL value - and you get out of the way of that message as much as possible - you have a better chance than if you try to force your marketing vision on people.

My 2 cents.


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The shortest path to FCP X mastery.

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