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Re: New Marketing Tips for an Old Dog

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Jonathan Ziegler
Re: New Marketing Tips for an Old Dog
on Oct 9, 2015 at 3:51:18 pm

It depends on several factors:

What kind of video do you normally shoot?
What kind of video do you want or plan to shoot?
Commercial or consumer business?
Talk to your customers, find out what they like and don't.
Go through your target audience's life: what do they look for?
The idea is to target your advertising so you're not wasting time and money NOT reaching your core group.
What image are you trying to convey?
What is your current marketing?
Are you planning business changes that necessitate a change in marketing?
How is your logo? Has it been updated?
Are you hiring someone or are you doing it yourself?
How about your website? Does it have the same look as your business card, logo, website, and business identity?
Are you current sales from word of mouth, internet queries, a salesperson or marketer, your current videos?
Do you have a relevant blog your customers and clients want to read or watch?

Try to get a handle on your marketing and advertising so you have a consistent message. Confusing you customers is never a good thing. Did you know the majority of customers are sold or turned off iwithin a few seconds of seeing your logo, advertising, website or other marketing materials? Often, it has to do with basic things like color, shape, and design that you may not consider. I've spent years making logos and ads for all kinds of clients - keep it simple, aim to hit your target audience dead center and you will have the best chance of success.

Save early. Save often.

Jonathan Ziegler

http://www.electrictiger.com
520-360-8293


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