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Re: Rhythm and Hues

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Rich Rubasch
Re: Rhythm and Hues
on Mar 4, 2013 at 1:05:58 am

I always think there is clear writing on the wall well before a change happens. Just reading the credit roll on highly effected movies over the past ten years you could plainly see the number of foreign countries and their artists plugging in growing rapidly. Why? Cost. Time to revamp the business model. Broaden the scope of your work to more than just features...don't just sell to the movie industry, but pay some of the bills selling high end services to corporate clients or ad agencies.

Diversify. With so many talented artists and even programmers, they could have spent some resources on developing a custom effects app and sell it at NAB. Could have kept them afloat perhaps a bit longer.

Purchase equipment wisely. Technology costs have come down...find ways to save on gear and arrays and the like.

Advice for us all, really.

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage

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