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Re: Print Advertising

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Todd Terry
Re: Print Advertising
on May 4, 2012 at 4:28:33 pm

[Richard Kuenneke] "Every market is different and in this one the newspaper seems to hold the largest advertising share."

Wow, that's amazing, and just shows the differences in markets. Here where we are, newspaper advertising for most businesses is about as effective as just throwing your money right out the window. I know the same is true in lots of markets... which is the chief reason that newspapers are dying by the dozens, both readers and advertisers have left in droves and their ad revenue has fallen like a rock. I guess in some places (fortunately) newspapers are still hanging on.

I forgot to mention we also underwrite some programming on the local public radio station. It's not advertising per se of course, but does add a little bit of gravitas with the corporate crowd, I think.


Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.

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