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Re: Stuck for Ideas...

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Mark Suszko
Re: Stuck for Ideas...
on Jan 31, 2012 at 7:56:58 pm

I must disagree from a marketing and audience psychology angle:

No bad comparisons to "grotty" trains: A, you don't have the time to waste on setting up the negative example which you then only have 15 seconds to overcome in a 30 second spot and B: that's the mental image the client wants an audience to get AWAY from.

Another way to go would be to detach a bus or train bench seat from the bus or train, and shoot the seat with people using it, in various venues a train and/or bus could take you: a theatre, a pub, a football match, your mom's living room, a sales floor at a posh shopping center, the middle of a nice park or museum, gent's private club, whatever, etc. All these location destinations have the incongruous scene of the bus seat in the middle of them, much like The Doctor's TARDIS. This visual narrative, on the semiotic level, works for print and web media as well as for motion - based media, it tells you the bus/train combo can literally take you anywhere you want to go, and you can forget about owning a car.

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