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Re: New Independent Marketing Executive Program for Videographers

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Jonathan Gould
Re: New Independent Marketing Executive Program for Videographers
on Jan 19, 2012 at 4:26:05 pm

Hi Mark,
I agree with you. I too am leery of script-based sales presentations. However, I'd rather be loosely scripted making sure I get across my point with clarity and purpose as opposed to presenting a mish-mosh of information. After all, these people are representing your business. The program is more about the right "approach" and less about memorizing scripts.

I also agree with what you said about it being another level to show your clients how you will help them with their marketing needs. Right now, these potential clients probably don't know you and almost certainly don't know what you can do for them. So, first step has to be awareness. Then, show them what you can do. The Independent Marketing Executive should make them aware of you and also give them some idea of how you will help them. Then, it is up to you to sell them further on a video.

Thanks for your feedback.

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