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Re: FCP-X: Case study for biz schools

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Mike Cohen
Re: FCP-X: Case study for biz schools
on Jun 25, 2011 at 6:15:03 pm

I think this is a hypothetical similar situatio:

Ford releases the new F150 - the workhorse of construction crews - and the invent a new way of steering with a stick instead of a wheel. They also reduce the horsepower and eliminate the ability to tow anything. Sure you could get a 3rd party hitch. But the price is reduced making a whole lot of new customers buy one. Quantity over quality.

Apologies to Ford - could be any product from any company.


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