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Re: FCP-X: Case study for biz schools

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jamie thorne
Re: FCP-X: Case study for biz schools
on Jun 22, 2011 at 3:51:00 pm

From my understanding Apple doesn't use focus groups or market research in the same way as other companies.

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.”

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/in...


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