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Re: FCP-X: Case study for biz schools

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Shane Ross
Re: FCP-X: Case study for biz schools
on Jun 22, 2011 at 10:30:48 am

Failure. Because they pulled...recalled...the current Final Cut Studio 3 software from all the vendors. This doesn't allow people who don't want FCP X, but want a more current version of the software (say those waiting for the new version, but let down by FCP X). That is a revenue stream that they are costing themselves. Especially since it is $600 more than the new version.

ALSO, schools will have FCP 7 on the edit stations, but incoming students cannot buy the same version, so they match up. They only have access to FCP X, and you cannot share projects between the two. And since those in the broadcast industry will be holding onto FC 7, and using it and NOT upgrading to FCP X, this puts those students at a disadvantage.

It might be a baby step to a new app...and for that we need some cross over time. Yanking FCS 3 was a poor decision. BUT, aiming the new NLE directly at their biggest user base might be a big win. Us broadcast professionals won't find FCP X useful, but others might. Catering to the masses might be a big payoff.

Shane

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