BUSINESS AND MARKETING: Business and Marketing Forum Business and Marketing Articles

Re: RFP for production companies - What would you want?

COW Forums : Business & Marketing

FAQ   •   VIEW ALL   •   ADD A NEW POST   •   PRINT
Respond to this post   •   Return to posts index   •   Read entire thread


Mark SuszkoRe: RFP for production companies - What would you want?
by on Mar 6, 2011 at 7:12:59 pm

Malcom has shown you the way:

Without at least a proper Creative Treatment, or the script that comes out of the Treatment, you have no compass or map for any part of the trip.

The Treatment process allows everyone to get a really good grasp of the type of imagery to be captured, the number and type of people in the cast, the number and type of locations, and thus one with some experience can get a real idea of the time involved in getting all these shots and then editing them. And at the treatment stage it costs nothing to make changes with a pencil line, versus the expense of re-shoots in real life. This is why I say a good script-writer and treatment do not cost; they SAVE money. And help guarantee success.

May I recommend a great book on this by a friend, Now in a second revised edition,
John Morley's handbook on corporate script writing:



http://www.amazon.com/Scriptwriting-High-Impact-Videos-Imaginative-informat...



contains among many good chapters, a walk-thru of the Creative Treatment process, that will help narrow down your costs and save you headaches and money.


Posts IndexRead Thread 


Current Message Thread:





© 2016 CreativeCOW.net All Rights Reserved
[TOP]