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Re: Million $$... or a bit Less?

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Mark Suszko
Re: Million $$... or a bit Less?
on Jan 13, 2011 at 5:59:11 pm

That looked very nice, and while it took some time to make it's point, did it well.

Actually, the piece you did is a model for how to explain and negotiate a rate with the client. Your piece shows in detail every step that went from fish in the sea to meal on the plate. If you can make the client understand the same kinds of steps you have to do to make this kind of project, then whatever price you want to charge him is going to seem much more reasonable as a reflection of the work involved. Civilians generally think that gear and time cost nothing and that the price you charge is all pure profit, maybe an obscene profit. You have to help them distinguish between your profit and the expenses that any other competitor would also have to pay for, and then they won't just walk away from your estimate. Well, they might, I guess, if they can't afford it. But if it is an accurate estimate, you really CAN'T deliver it for much less and still make a reasonable profit for the time spent. That's also good to know, so that you don't end up losing money on the deal.

Eight sounds low. An ad agency in the states would not blink at charging over fifty thousand US for that. They might get an argument from the client and need to show receipts, though.

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