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Re: Best Superbowl spot this year & Spot Link

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Nicholas Bierzonski
Re: Best Superbowl spot this year & Spot Link
on Feb 9, 2010 at 7:54:11 pm

The thing I liked the most about the Google spot was the subtle use of Sound Effects in the background.

Examples; When searching for "Study abroad Paris France" we overhear the noise of an airplane and a loudspeaker announcement at an airplane terminal.

When searching for "long distance relationships" we hear a phone ring twice. A girl picks up and says "Hello" with a French accent.

Subtle but nicely done.

Also the music slowly builds and gives a nice heartbeat pace to the whole spot. It resolves nicely on a major chord.

I thought this spot easily was the cheapest of the night yet it was
the most original and effective.

Kudos to whomever created this spot!

Here's a link to the spot:

-Nicholas Bierzonski
Senior Editor/DVD Author/Java Boy

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