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Search Engine Optimization

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Todd Terry
Search Engine Optimization
on Dec 17, 2009 at 5:20:37 pm

Hey kids....

I'd like to learn a little more about search engine optimization, but am fairly clueless.

We have a semi-decent website, self-hosted on our own servers here... which frankly we started quite a few years ago more or less as a vanity project, pretty much so existing clients would see that we have one, or so that we could direct potential clients there to learn more about us or see samples, etc.

We didn't care too much about the fact that we were hard to find for the casual web browser or didn't even remotely show up on any search engines. Same reason we don't have a Yellow Pages display ad, just a listing... we do mostly broadcast commercials and our client base is about a dozen or so (maybe 20) advertising agencies throughout the southeast and we didn't want to be fielding calls all day from people looking for wedding videographers or parents wanting a kid's dance recital taped.

I think we are missing some opportunities, though.

More and more often we'll work for a new agency or an out-of-town producer who comments that we were "hard to find" or that they just stumbled upon us because they'd heard our name, or got a referral from another client, etc. Once, one agency in our area even called a television station several states away to have them check to see whose slate was on a spot that they liked, not knowing we were in their own back yard. Virtually never any business right from the web.

So, thoughts?

Do you guys get much legit biz from a web presence?

And if so, any thoughts for SEO, other than not-overly-useful meta tags? Google AdWords? Something else?

Thanks gang,


Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.

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