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Re: They're just not that into you....

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Jodi Kaplan
Re: They're just not that into you....
on Oct 22, 2009 at 1:32:34 pm

Sales are built on relationships (rather than cold calling and bothering people). People want things that are personal, anticipated, and relevant. Instead of cold calls, send thank you notes and holiday cards to your existing clients. Forward relevant articles about their industry. Send them something personal. If your client is into model railroads, send them an article about a local train show.

People want to buy, they just don't want to be sold.

And that's my two cents for this Thursday morning.


Jodi

Jodi Kaplan
http://www.kaplancopy.com/blog


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