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Re: Pro bono vs "freebies"

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Todd Terry
Re: Pro bono vs "freebies"
on Oct 16, 2009 at 4:40:10 am

Whether they be "pro bono" or actual "freebies," sometimes they can make you feel very good about yourself, your work, and your place in the world.

And sometimes they can bite you in the butt.

Couple of months ago we were asked by a non-profit organization that we deal with to do a project to be shown at a convention in another city a few hundred miles away. Because we had some time that week, and because some members of one of our best paying client were involved, and because we were in a good mood that day, we said "Sure."

Did a fair little bit of shooting both on stage at our place and on multiple locations, did a quite a bit of editing, a fair little bit of special effects. Got a national-quality narrator to donate his voice tracks. Got a local (and very good) actor to participate, gratis. We produced an infomative (and very entertaining, in my opinion) several-minutes-long video. It was very specific and time-sensitive... good for a one-time showing at the convention.

It didn't really cost us anything out of pocket, just our time and energy... but they got a $10,000+ video for free.

After the date of the event, we inquired as to how it went. We were told, "Oh, they forgot to bring the right cable for the DVD player so they didn't show it."

I have rarely been madder. Maybe never, in fact.

And I'm feeling less charitable these days.


Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.

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