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Re: Smaller Bars

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Andrew Kimery
Re: Smaller Bars
on Jan 30, 2008 at 5:14:31 am

[Mark Suszko] "A marketing guy would charge the same price, make the bar the same length but narrower, and call the new smaller bar "lower-calorie diet size". People will rationalize that since it's a diet version, they can get away with eating two instead of one, same as they do now with Halloween "fun size". Marketing guy retires to a tropical island."

I don't know if it's still on the market but Milky Way used to have a "lite" bar that did exactly that. It was made exactly the same as the regular Milky Way bar except a bit smaller.


-A



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