BUSINESS AND MARKETING: Business and Marketing Forum Business and Marketing Articles

Re: Smaller Bars

COW Forums : Business & Career Building

FAQ   •   VIEW ALL   •   ADD A NEW POST   •   PRINT
Respond to this post   •   Return to posts index   •   Read entire thread


Jason Jenkins
Re: Smaller Bars
on Jan 30, 2008 at 4:31:41 am

[David Roth Weiss] "JD kept the price the same and simply added water, thus lowering the product from 86 to 80 proof. In their case, loyal customers were outraged and many vowed never to buy the product again. So, I guess the point is, you can't ever win by lowering your standards..."

Man, this kind of stuff happens all the time. I'm still hacked off about A-1 sauce. A few years ago they added a bunch of water to their recipe and began marketing their bottles as having 10% more FREE! Dirtbags...


Posts IndexRead Thread 


Current Message Thread:





© 2019 CreativeCOW.net All Rights Reserved
[TOP]