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Re: Smaller Bars

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Mark Suszko
Re: Smaller Bars
on Jan 29, 2008 at 4:01:51 pm

A marketing guy would charge the same price, make the bar the same length but narrower, and call the new smaller bar "lower-calorie diet size". People will rationalize that since it's a diet version, they can get away with eating two instead of one, same as they do now with Halloween "fun size". Marketing guy retires to a tropical island.

"Oh, you wanted to RECORD that?"


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