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Re: Smaller Bars

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David Roth Weiss
Re: Smaller Bars
on Jan 29, 2008 at 5:14:34 am

[Randall Raymond] "Would you keep the candy bars the same size and charge more?"

I can tell you how this issue was handled by the Jack Daniels Distillery.

JD kept the price the same and simply added water, thus lowering the product from 86 to 80 proof. In their case, loyal customers were outraged and many vowed never to buy the product again. So, I guess the point is, you can't ever win by lowering your standards...

David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los Angeles

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