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Re: Business is about more then price!

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Todd at Fantastic Plastic
Re: Business is about more then price!
on Jan 11, 2008 at 7:58:23 pm

Great reel, Ron...especially some really nice DP working going on there.

It also shows that every market is different, and you have to know your market and what customers there are to go after.

We started our little company to fill a very specific niche. There were a lot of television advertisters in our area that wanted, needed, and deserved better spots than they could get for $200 (or yes, even free) produced by the television stations or the cable companies. At they same time. Nor could they afford to spend $50K or even $25K for a :30 spot produced by a big post house. We set out to fill that niche somewhere in between. Consequently, we do tons of spots in the $4k-$12K neighborhoods.

Of course we try to "upsell" when we can (higher/bigger/better productions, better talent, 35mm when possible, etc.), but it is often the case that three $10,000 spots will have a lot more profit in them than one for $30,000.

It just goes to show, a little research is usually in order to see what the market will bear. What works great for us might fail misearably somewhere else.


Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.

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