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Re: Business is about more then price!

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Ron Lindeboom
Re: Business is about more then price!
on Jan 11, 2008 at 7:20:00 pm

Hey Ron,

I just played your reel and have to say that it is a lot nicer than the local spots that run in my area of the world. Most local spots I have seen never reach the level of what I see in your reel.

You are right that many advertisers are seeing that free ads are not always a good deal when/if paying for production can produce a spot that generates greater sales and return.

Thankfully, many companies are more concerned about their customer perception and so are willing to pay for commercials, not all (or even the majority, at least in our area) but many.

Just as in your area, it is the network affiliates now that give away the most work. But you can always tell the clients that pay for their production, from those who don't.

Thanks for your viewpoint, Ron.

Best regards,

Ron Lindeboom
Publisher, Creative COW Magazine
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