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Re: Smoke is changing- into Final Cut Extreme- New Features Page?

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Walter Soyka
Re: Smoke is changing- into Final Cut Extreme- New Features Page?
on Apr 16, 2012 at 12:23:58 am

[Jeremy Garchow] "Same with a Symphony? Resolve? Teranex? Whatever new and specialized hardware/software that's has serious price cuts lately? It happens."

Oh, I know it happens. But how would your clients feel if they asked you for a bid on a project that was a little bit more involved than the last one you did with them, and you came back to them with a price that was a quarter of what they paid before? They might have been grumpy, too.

I wasn't sure that Smoke at $15K was a good value for my business. If I had been sure, I would have bought it. I wouldn't have been happy that I could have gotten it for almost $12,000 less a year later unless it had earned that money back already, though I don't think I would have quite been up to a Herb level of upset.

It's awkward to slash your pricing. You need to win new customers, but you can't risk alienating your existing customers.

Walter Soyka
Principal & Designer at Keen Live
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