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Re: Something BIG is Coming from Sony 10.20.09

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Dave Burckhard
Re: Something BIG is Coming from Sony 10.20.09
on Oct 29, 2009 at 3:01:50 pm

There is huge potential for Sony to get a full frame (35mm) sensor in a real video camera at a price under $10. I don't think it's the sensor thing that is keeping Sony and others from doing so. The $10,000 barrier will be hard to move under because of the lens that will be required. The lens will be required to create an image circle four times larger than if it had a 1/2" sensor. This mean BIG glass. This means expensive glass.

What Sony could do is create a body only and allow users to mount Sony dSLR full-frame lenses. Again, you're back at using rails and follow focus rigs and not have full lens/body electronic or mechanical integration but Sony might incorporate that into the design.

Sony could be very cool by licensing various camera mounts so users could leverage their investment in legacy SLR lenses from Nikon, Canon and others. Now THAT would be cool.

The obvious contender in a move in this direction would be Canon. Canon has yet to move into solid state media in the sub-$10,000 offerings. Yet, it's still recognized for other achievements in being an innovator in letting users access its SLR lenses. Canon already knows its way around full HD, 35mm sensors and it's just a matter of connecting the dots. I actually have more faith in Canon surprising us no later than NAB 2010 with something in this realm.


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