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Re: has youtube changed the corporate video ?

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ryan early
Re: has youtube changed the corporate video ?
on Sep 18, 2012 at 5:38:54 am

I think a lot of people outside of video production get taken in by "online video marketing experts" who tell them low quality content is better because it's more real. My argument is that people who say this are people who are only capable of producing low quality content so they justify it by saying it's what the market wants.

I'm interested to know what other people are producing for Youtube though, whether the medium of youtube and online content in general is changing the style of video used for corporate - will the traditional corporate video be replaced by the webcam and a mouse click to share on youtube because it's more real?


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