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Re: Low quotes in NYC- what's going on?

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Mark Suszko
Re: Low quotes in NYC- what's going on?
on Feb 5, 2009 at 2:35:03 pm

We saw this same thing in the 80's when desktop publishing arrived. After the intial surge, the inexperienced or untalented mostly fell away, but it was ugly for a couple years.

The good news is that a lot of the bottom feeders die off relatively quickly because their proces are not sustainable, then you pick up their slightly used gear for pennies on the dollar.

The bad news part is, the lowballers certainly hurt the industry reputation universally.

I think the only thing you can do is hold the line, resist the urge to lower your own rates below what is reasonable. Those kids have to move out of their parent's basement some time;, when they do, they'll see what the real cost of living and working is, and that you can't get tech support on a mission-critical project when you're rocking an academic version or cracked copy of final cut and charging below subsistence rates. The first time they get sick with no insurance, thye'll sell off their gear for health care or to make the rent.

Hold on, work smarter, not harder, and outlast them.


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