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Re: Presentation Blu-ray vs. DVD

COW Forums : Corporate Video

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Mark Suszko
Re: Presentation Blu-ray vs. DVD
on Jan 13, 2009 at 2:51:05 pm

I think you want everything to look as much "of a piece" as possible for something like this. So your options seem to be, down-rez the HD and make everything look similar in SD, or try to uprez the SD to match the HD stuff.

It is always easier to step down from higher rez to lower, and have it look good, than to uprez SD footage to HD and risk seeing it get blocky or soft. There's also expense for fancy high quality encoders or at least a time cost in uprezzing with whatever software you use.

So an all-SD presentation will look smooth, and if the player and projector are good, they will improve the look a bit more. If you mix and match, the SD stuff will look obviously less good in comparison to the HD stuff, and this puts an artificial weight of importance on the HD material over the SD material. A weighting that may not align with the real imporantace of each component presentation.

Is there some way to prioritize based on the video content, i.e. out of the 12 videos, which one or ones are most vital to closing whatever deal you're trying to close? Is there a majority of those in one format or the other? I'd say, align everything to that, then. If the HD content is for stuff that's just newer, made with newer technology, but not necessarily any more important, that should not be the driving force.

One other consideration is, making it seamless and reliable makes a bigger impact on the audience than having a few brilliant pieces within an overall higgledy-piggledy assortment, with a few interruptions and hiccups interspersed in it. You want to look like everything is well under control, and a mixed-media presentation with interruptions, no matter how small, detracts from the "buttoned-down" vibe.

Just my own opinion.

"Oh, you wanted to RECORD that?"

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