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Re: Looking for honest feedback from pros on some corporate videos...

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Bruce Bennett
Re: Looking for honest feedback from pros on some corporate videos...
on Jul 9, 2008 at 5:02:45 am

Hi Bill,

I watched “Using SEO as a Direct Response Medium.”

My first question… Is your character generation within title safe? The “IMPAQT” logo in the upper-left corner as well as the lower screen names/titles look like they’ll get cut off on some TVs.

Yeah, avoid shooting against exterior walls with blinds. It’s just a very bad thing to do. You can see your outside color temperature lighting intruding in your indoor color temperature lighting and it looks bad. Many years ago, I learned my lesson on this when I shot a similar type of video. As the early and mid morning daylight changed to later daylight, you could see the outdoor color temperature change throughout the video. Since then, when I’m in a situation in which I’m forced to shoot against blinds (and if we’re on a first floor and can access the windows) I have my crew go outside and put black blankets or anything we have to completely block out the daylight. If we’re not on a first floor, we cut gels or use anything that we can with gaffer tape to block it out under the blinds.

Break up the background behind the interviewer with some kind of pattern. It looks too flat and there is no distance between him and the wall.

The lighting of both people could be better. Back light, soft box key and side fill or reflector. Rim lights on top of shoulders are good too.

Unlike what Tim heard on your “50+” video, I hear good audio for this particular one.

If this is a lower budget video, it is pretty good for what your client paid for.


Bruce Bennett
Bennett Marketing & Media Production, LLC

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