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Please critique my wedding/event videography marketing and image techniques, and give advice...?

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Jason Caridi
Please critique my wedding/event videography marketing and image techniques, and give advice...?
on Sep 2, 2013 at 4:59:15 pm

Hello, I have found wedding videography to be a solid way for me to gain income. Some background... I am the owner of Caridiography Video (http://www.caridiography.com), and I do all of my shoots alone. I've done 8 or 9 weddings alone with a Canon 5DmII and some portable equipment... sound is all done from a Rode VideoMic attached to the camera, which has worked just well for my purposes. Most of my wedding/event gigs were found by people responding to my Craigslist ads (Sample: http://cnj.craigslist.org/crs/4038345560.html).

Now, first of all, I would welcome any critique of my website and ad. I think I am very genuine and honest about myself and my work process, but do not really target any specific niche.

I charge $500 for a half-day shoot (5 or less hours of shooting, a 30-40 minute edit, DVD creation) and $800 for a full day shoot (same thing, but for more than 5 hours, of course). I was recently told that since my prices are low, I may actually get less business. A photographer I worked with at my last wedding said that she was a part of, hm, the Wedding Photojournalist Association, paid a yearly fee, and her $1700 charge was the cheapest in her area on the site! Which sounded absurd to me! I don't have the money to go on The Knot, or be a part of WEVA, etc.

So, what are ways I can shift (part of) my "image" to get wedding video clients, and what are ways to do that outside of Craigslist? Should I make a separate website solely for weddings, and charge extra and have detailed packages on that one?

Thanks so much for any advice!! I have been doing freelance videography for 3 years now professionally, and these days, if I DO get work, it's commercial. I put much of my mental energy towards both my films and personal life while trudging financially, and I really need to do something to step up. I network a lot... but yes, I am straying from the question, I am asking about wedding video business tips!

Thanks again,
Jason Caridi


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