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Re: Bridal Leads

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Mark Suszko
Re: Bridal Leads
on Mar 2, 2009 at 5:19:00 pm

SHows are good. I talked about this once before, dig that thread up for more detail, but in brief: Local morning drive radio. Sponsor an hour. More importantly, instead of running radio ads, sponsor events or contests. Example: sponsor a race where the engaged couples have to carry a cake across a room or down a street, the station can cover that and leverage the event as promo. Sponsor a "best wedding stories" contest where people write in to the morning show with a favorite or funny wedding crisis memory. Get in the audience's head and be associated with weddings that way, and when the toopic comes up in their conversations, they will remember your name.


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